The grocery sector in Ireland is highly competitive. Across the country consumers have a choice between six main brands: Ireland’s own Supervalu and Dunnes Stores; UK supermarkets Tesco and Marks and Spencer’s; and German value brands, Lidl and Aldi.
With Dunnes and Marks and Spencer’s operating at the high-end of the scale, and Lidl and Aldi commanding the value market segment, Tesco and Supervalu compete in the mid-value market segment.
Continue reading “Creating an omnichannel strategy for one of Ireland’s largest supermarkets”
Dublin City Council is Ireland’s largest local council. It serves over half a million people, with another half a million working, studying, and visiting each day.
From an initial request to assess the user experience of the Council’s site, I helped turn the account into a long-term strategic partnership with Each&Other. Over the three year strategic relationship I led the team that provided design, user experience, and combined digital and business strategy services to the Council.
Continue reading “Designing a digital and business strategy for Ireland’s largest local authority”
The international energy market is competitive and highly commoditised. In a buyers’ market the cost of acquisition and retention is high, so companies need to be competitive and innovative.
In a buyers’ market customer experience isn’t a nice-to-have, it’s a matter of success or failure.
I was asked by one energy provider to help it understand how customers switch providers, and to design a solution to make it easier to potential customers to switch to them.
Continue reading “Helping customers switch energy provider on their own terms”