Creating an omnichannel strategy for one of Ireland’s largest supermarkets

The grocery sector in Ireland is highly competitive. Across the country consumers have a choice between six main brands: Ireland’s own Supervalu and Dunnes Stores; UK supermarkets Tesco and Marks and Spencer’s; and German value brands, Lidl and Aldi.

With Dunnes and Marks and Spencer’s operating at the high-end of the scale, and Lidl and Aldi commanding the value market segment, Tesco and Supervalu compete in the mid-value market segment.

Continue reading “Creating an omnichannel strategy for one of Ireland’s largest supermarkets”

Designing a digital and business strategy for Ireland’s largest local authority

Content design workshop for Dublin City Council with 30 participants

Dublin City Council is Ireland’s largest local council. It serves over half a million people, with another half a million working, studying, and visiting each day.

From an initial request to assess the user experience of the Council’s site, I helped turn the account into a long-term strategic partnership with Each&Other. Over the three year strategic relationship I led the team that provided design, user experience, and combined digital and business strategy services to the Council.

Continue reading “Designing a digital and business strategy for Ireland’s largest local authority”

Helping customers switch energy provider on their own terms

lightbulbs

The international energy market is competitive and highly commoditised. In a buyers’ market the cost of acquisition and retention is high, so companies need to be competitive and innovative.

In a buyers’ market customer experience isn’t a nice-to-have, it’s a matter of success or failure.

I was asked by one energy provider to help it understand how customers switch providers, and to design a solution to make it easier to potential customers to switch to them.

Continue reading “Helping customers switch energy provider on their own terms”